Meet Felice

Following seven and half years of captivating thousands via Houston-based lifestyle blog Urban Swank, Felice Sloan — co-founder and editor of the beloved online destination knew it was time to expand and add more beauty and lifestyle into the mix! Swanky Maven is her first solo project.

Swanky Maven is a digital beauty and lifestyle hub that offers readers Felice’s signature brand of unfiltered and unscripted content, tackling everything from beauty and culinary adventures, to style forecasts and affirmations of self-love and acceptance. Her bold personality and unique style was fostered at Katy High School where she was voted “Class Clown” — a superlative that should come as no surprise to those familiar with Sloan. Still, the life of the party, Felice’s passion for bringing others joy and laughter extends to the exclusive content produced for Swanky Maven, and her unique events – curated through her side hustle, Swanky Maven Presents. Her vivacious personality traveled with her through her tenure at the University of North Texas, where she earned a degree in Fashion Marketing before entering the workforce as an Assistant Buyer and Account Executive with prominent retail entities like Nordstrom and Neiman Marcus.  A stint in personal shopping and styling followed, preceding a career in sales and training with companies such as Google, LG Electronics, Comcast, and Hello Fresh — a path that leveraged her innate ability to connect with others. Felice continues to foster genuine connections through a new lens of editorial content that encourages others not only to be confident in their own skin but also hone their own individuality. The philosopher Dr. Seuss said it best, “Today you are you. That is truer than true. There is no one alive who is you-er than you.”

In between churning out new content for Swanky Maven, Felice passes the time experimenting with her favorite accessory — her hair collection.

“If you can swank it out, then do it and ROCK that shit.” — Felice Sloan